Webinar: Understanding Your Market & Developing a Marketing Plan

Date: 
May 24, 2017
Location: 
Online Webinar

May 17, May 24 & May 31, 2017
Free Agricultural Business Planning Webinar Series

First Nations Development Institute is offering a free three-part "First Nations Knowledge" webinar series that will help you manage and grow your agricultural business. These are perfect for existing Native farmers, ranchers and food producers, and will be especially helpful for entrepreneurs looking to launch an agricultural business. You do not need to attend all of the webinars in the series even though they build off of each other over the three-week period. However, we believe it would greatly benefit participants to tune into the complete series in chronological order. If that's not possible, the webinar recordings and materials will be posted soon after each one is completed under the "Previous Webinars" tab on the www.firstnations.org/fnk webpage. Please register for each webinar individually at the links below.

Webinar 1
Understanding the Local Food System & Defining Your Ag-Business Opportunity

Wednesday, May 17, 2017
2 p.m. Mountain Time (1 p.m. Pacific / 3 p.m. Central / 4 p.m. Eastern)
REGISTER HERE: https://attendee.gotowebinar.com/register/2397219404818022401

This webinar will provide an overview of the current status of the U.S. food system and explain how this impacts your tribal agricultural business opportunity. We will review case-study examples of tribally-controlled agricultural and local food enterprises. The webinar will also guide entrepreneurs through a process of exploring their personal motivation behind the ag-business concept and define the entrepreneurs’ personal and business goals. All of these facets will be combined to help the entrepreneur clearly develop a draft ag-business concept.

  • An Overview of the U.S. Food System
  • Ag-Enterprise Case Study Examples
  • Key Business Concepts
  • Understanding Your Motivation
  • Defining Your Goals
  • Drafting Your Business Concept

 

Webinar 2
Understanding Your Market & Developing a Marketing Plan

Wednesday, May 24, 2017
2 p.m. Mountain Time (1 p.m. Pacific / 3 p.m. Central / 4 p.m. Eastern)
REGISTER HERE: https://attendee.gotowebinar.com/register/8944625330759042049

This webinar will build on Webinar 1 to help ag entrepreneurs understand the opportunities, as well as potential limitations, of their location and local foods market. We will also explore key concepts related to sales and marketing, including understanding local needs, defining your products and services, and selecting your distribution channels. All of these topics will be combined to help the entrepreneur develop a clear and focused marketing plan.

  • Understanding Your Location
  • Understanding Your Market
  • Defining Your Product/Service
  • Defining Your Distribution Channel
  • Marketing Your Business

 

Webinar 3
Defining Your Key Business Operations & Developing a Financial Plan

Wednesday, May 31, 2017
2 p.m. Mountain Time (1 p.m. Pacific / 3 p.m. Central / 4 p.m. Eastern)
REGISTER HERE: https://attendee.gotowebinar.com/register/3620432687788672513

This webinar will build on the lessons learned in Webinars 1 & 2 to help ag-entrepreneurs explore their risks and develop a plan for operational and staffing needs. We will also explore key financial principles and concepts such as investment requirements, pricing strategies, and operating expenses that are all directly related to profitability. We will also look toward the future to explore potential exit strategies. All of these topics will be combined to help the ag-entrepreneur develop a clear and focused plan for operational and financial management.

  • Risk Management
  • Defining Key Operations
  • Staffing Needs
  • Financial Principles & Concepts
  • Investment Requirements
  • Operating Expenses
  • Profitability
  • Pricing
  • Exit Strategy
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